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Qualified Employees: Attracting and Retaining Talent in the Northland

  • 12 Nov 2019
  • 3:00 PM - 4:15 PM
  • Dubh Linn, 109 W Superior St, Duluth, MN 55802


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Elissa Hansen, President and CEO of the Northspan Group, will share with NHRA how to attract and keep talent!

If you are a business owner, manager, or do hiring, you know you or your company can have the best business plan in the world, but it doesn't mean anything if you can't find the right people to make your vision a reality. Let's fact it; the old cliche is true - it really is hard to find & keep good help these days!

This is the reality for many markets and industries, but here in the Northland we have the extra challenge of our location not providing a large pool of resources to draw from, which means we actually need to find people willing to move to our area. Then once you do find that amazing person, you need to convince them to stick around through our sometimes challenging Northland weather, not to mention their other family members trying to find work.

Come to this session to understand what it takes to find and keep great talent in today's marketplace, including:

  • What jobs posts must include, should include, and what makes them good
  • The 5 core objectives that we feel are leading the workforce revolution, and
  • Lastly what a successful employee retention plan should focus on

Come to learn from 3:00 - 4:15pm

Stay for a special NHRA happy hour afterwards at Dubh Linn from 4:15 - 6:00PM!

Elissa Hansen, President & CEO of The Northspan Group, Inc., leads the organization with more than 20 years of experience in business, community, organizational, and economic development across Minnesota and Wisconsin. She invests her time creatively advancing others' capabilities through strategic action & business planning, facilitation, grant management & writing, financial solutions & packaging, site selection & due diligence, community project funding development, and communications & brand development.

She has previous experience with the Area Partnership for Economic Expansion (APEX), Brainerd Lakes Area Development Corporation, and most recently, Steam Creative Consulting. She recently served as a member of the Duluth City Council, chair of the Northern Lights Express Passenger Rail Alliance, and a commissioner on the Duluth Economic Development Authority. She participates in the Aim High Network, which connects inspiring women entrepreneurs and community leaders in the region to build influence, leadership, wealth and opportunity.

Hansen grew up in central Minnesota, and achieved her undergraduate and Master’s degrees from Northern Arizona University. After living and working across the country, she chose to make Duluth her home. She is a certified Economic Development Finance Professional with the National Development Council and a graduate of both the Leadership Duluth and Blandin Community Leadership programs. Hansen has also been honored as one of the Duluth News Tribune’s “20 under 40,” which celebrates professionals who are making a positive impact and working for change in the region.

Thank you to our Sponsor for this event: Northforce!

NORTHFORCE is a collaborative initiative powered by The Northspan Group. The NORTHFORCE region includes counties in both Minnesota (Aitkin, Carlton, Cook, Itasca, Koochiching, Lake and St. Louis) and Wisconsin (Ashland, Bayfield and Douglas).


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